BookIt, an online company based in Dunedin, has been purchased by TradeMe.

The company supplies online booking software for the travel and tourism industry, and has three full-time Dunedin-based employees.

Business co-founder Ryan Baker describes the sale as a major coup.

Baker says TradeMe was a particularly good fit, as it shared the director's vision about how to take the business to the next level.

Two of BookIt's employees will remain in Dunedin, while the other relocates to Wellington to be based at TradeMe's head office.