The Economic Development Unit of the Dunedin City Council hosts an international consultant on industry collaboration later this month.

EDU manager Peter Harris says Ivor Ffowcs-Williams will review the city's tourism industry, and encourage new initiatives.

So far Ffowcs-Williams has advised firms in Uganda, Kenya, Germany and Lithuania.

Harris believes collaboration is vital, especially for Dunedin, and that wise managers will realise that it often results in market growth.